5 Top Fashion Brands Who Support Breast Cancer Awareness Month

Whether we’re aware of it or not, everyone has someone in their life who has been affected by breast cancer. The American Cancer Society (ACS) estimates that every woman in America has a one in eight chance of developing the disease over her lifetime, and it’s currently the most common cancer among women in the United States. This year, the ACS estimates that over 266,000 new cases of invasive breast cancer will be diagnosed, and more than 40,000 women will die from the disease.

Although these statistics are chilling, we should feel fortunate because for all the women that are affected, there are an equal number who have been galvanized into action. Many foundations and fundraisers continue to pour money into the search for a cure and marshal their resources into supporting women who are either undergoing treatment or are in recovery. Many top fashion brands have gotten in on the action too, donating money and raising awareness of the cause through their products, especially during the month of October, which is Breast Cancer Awareness Month.

If you’re looking to do your part, check out some of these top fashion brands that are donating a portion of their October sales to breast cancer-related causes.

1. Aerie

Ever since Aerie vowed to stop retouching the models in their underwear campaigns, they have earned a name for themselves as a corporation with much more conscience than the average mall brand.

This October, they’ve created a line of sports bras and leggings specially for Breast Cancer Awareness Month, and 100 percent of the proceeds from the sales of these items will be given to Bright Pink, a non-profit organization that promotes early detection of breast and ovarian cancers in young women. The sports bra and leggings are a matching shade of dusky pink, and unlike many items which were designed with breast cancer support in mind, they don’t feature the characteristic pink ribbon anywhere.

On the Aerie website, you can purchase these limited-edition items, and they also have a ton of resources supplied by Bright Pink, which includes a quiz where you can assess your potential risk for breast cancer. They also have tons of online educational material where you can learn more about breast cancer, and how to identify potential symptoms within your own body.

2. White + Warren

White + Warren is a luxury women’s brand that focuses on sweaters, wraps, and other items made from naturally soft materials like jersey, cotton, and cashmere. Their focus on the basics in simple silhouettes, with limited colorways allows them to put all their attention on the fit, construction, and materials.

Although they have a limited number of lines, their most prominently promoted products are the Cashmere for a Cure collection. Within their site, they offer several products in the classic baby pink colorway that’s been associated with breast cancer awareness for years. 20 percent of the proceeds from the sale of all products in their Cashmere for a Cure shop from now until October 31st will be donated to the Susan G. Komen Breast Cancer Foundation of Greater NYC. In addition to their monetary donations, they’re also profiling several survivors and breast-cancer activists on their site and raising awareness about not only the Susan G. Komen Foundation, but other organizations that support survivors and fund research.

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